The Campaign for Illinois

With Illinois

We are excited to embark on our largest philanthropic campaign to date. This style guide will help you bring the With Illinois campaign to life as we share our message with our alumni, donors, and friends.

Campaign Style and Message Guide

graphic of the With Illinois Style and Messaging guide

The Campaign Style and Messaging Guide outlines the With Illinois campaign brand. It provides guidance for creating content, establishing tone and messaging, and using graphic elements including logos, typography, palette, and photography to communicate stories that will connect potential donors and supporters to the institution.

Download a pdf of the guide

For questions or feedback regarding the "With Illinois" Campaign Style and Message Guide, please contact kimsch@illinois.edu.

Instructions for Downloading Campaign Materials

U of I Box

The Office of Advancement has created a suite of logos and graphic materials to help units speak a unified visual language for the campaign.

All materials are available for download through U of I Box. Follow the links provided below to log in or sign up for your free account.

Downloading an Entire Folder

To download a .zip file containing all document in the folder, click on the "Download" button on the top, right-hand corner of your screen.

Downloading Individual Files

To download a single file, hover over the file you wish to download and click on the "More Options" icon that appears next to the folder name. Choose "Download" from the dropdown menu.

Campaign Logo

For full instructions on how to use all versions of the logo, download the Campaign Style and Messaging Guide. The logo and wordmark variations are available for download through U of I Box* and may not be altered. Follow the link below and use your campus Net ID to log in or sign up for your free account.

Download all Logos

Format: AI (Pantone) / AI (CMYK) / JPG (RGB) / PNG (RGB)
*For more information regarding U of I Box visit Tech Services.

Primary Logo

The With Illinois logo offers a consistent, iconic, and memorable way to represent the campaign. Staying true to this format ensures that our campaign brand maintains a strong presence in every form of advancement communication. This logo serves to promote and build awareness for the campaign with our alumni and donor audiences.

campaign logo on white background campaign logo on orange background campaign logo on blue background
Stacked Logo

When needing to use the With Illinois logo in a vertical format, please use the stacked version. This may be used interchangeably with the primary logo as your design requires. Please consider that this stacked version puts more emphasis on the With Illinois part of the logo, relative to the descriptive “The Campaign for Illinois” text that follows. The border around the logo may be removed if using this logo in a large format.

example of stacked logo on white background
example of stacked logo on orange background
example of stacked logo on blue background
Stacked Logo without Tagline

In circumstances when you need to use this logo smaller than the minimum size, please drop “The Campaign for Illinois” from the logo and use the logo in the below format.

stacked logo without tagline on white background
stacked logo without tagline on orange background
stacked logo without tagline on blue background

Brand Elements

For full instructions on how to use all graphic brand elements, download the Campaign Style and Messaging Guide. Downloads are available through U of I Box. Follow the links provided below and use your campus Net ID to log in or sign up for your free account.

Custom Border

The dynamic border adds emphasis to content. An InDesign template of the border is available through U of I box.

Watch our instructional video to learn how to adapt the border for your communication needs or consult the style guide for examples of the border in other campaign-related marketing materials.

Format: INDD

Download border

Example of the custom border application on a campaign advertisment
Photo Treatments

Apply the orange and blue glow photo treatment to all photography associated in the campaign for Illinois. Photoshop templates of the treatment are available through U of I box.

Watch our instructional video to learn how to apply the glow to any image or consult the style guide for examples of the border in other campaign-related marketing materials.

Format: PSD

Ads for Print and Digital Displays

The Office of Advancement has prepared a suite of ads taylored for print and common digital screen sizes. The ads may be used as-is, or may be used as a starting point for further customization that is more tailored to your unit.

Format: INDD

Download Digital Ads

Download Print Ads

Postcard Template

The Office of Advancement has prepared a postcard template which can be used as-is, or may be used as a starting point for further customization that is more tailored to your unit

Format: INDD

Download Postcard

Bumper for Video Intro/Outro

Format: MP4

Download Bumper

Color Palette

One orange. One blue. One brand. The Illinois orange and blue play a vital role in establishing a clear and powerful image and in defining the Illinois at Urbana-Champaign brand.

The University of Illinois at Urbana-Champaign orange and blue are front and center in this brand. The colors are vibrant and saturated to add energy and support to the bold messaging, allowing each piece to feel unmistakably Illinois.

pantone 2767C
CMYK 100/90/10/77
RGB 19/41/75
HEX #13294b

pantone 7417C
CMYK 01/83/85/0
RGB 232/74/39
HEX #E84A27

pantone N/A
CMYK 0/0/0/0
RGB 255/255/255
HEX #ffffff

Typography

Type specimen featuring campaign fonts Balboa, Gotham, and Adobe Garamnond Pro

Campaign fonts are available for download through U of I Box. Follow the link below and use your campus Net ID to log in or sign up for your free account.

Download Fonts

Format: OTF / TTF

Important Headers

The primary typeface for the campaign brand is the modern, sans-serif Balboa font, set in “Condensed” or “Extra Condensed” when used as a headline. Headlines feature loose tracking (100) to mimic the spacious campus and surrounding lands. Using the font in a variety of positions brings attention to how Illinois is always in motion—constantly evolving and adapting. This font should be used to bring attention and emphasis to key words in your message and should ideally be paired with supporting typography (Gotham) for added visual interest and hierarchy. This font is available via Adobe Typekit for both Desktop and Web sync at https://typekit.com. Knockout Bantamweight may be used as a substitute.

Subheads and Body Copy

The secondary typeface is the prestigious Gotham font. Used to support the primary typeface, Gotham carries a sense of purpose and should most often be used in sub-headlines and body copy. Loose tracking (200) and bold type style is recommended for subheads. Proxima Nova may be used as a substitute, available via Adobe Typekit.

Formal Body Copy and Quotes

Dating back to the 1500s, Adobe Garamond provides authentic formality to important documents. Use it sparingly in special cases only. This font is available via Adobe Typekit.