The Campaign for Illinois
We are excited to embark on our largest philanthropic campaign to date. This style guide will help you bring the With Illinois campaign to life as we share our message with our alumni, donors, and friends.
Campaign Style and Message Guide
The Campaign Style and Messaging Guide outlines the With Illinois campaign brand. It provides guidance for creating content, establishing tone and messaging, and using graphic elements including logos, typography, palette, and photography to communicate stories that will connect potential donors and supporters to the institution.
For questions or feedback regarding the "With Illinois" Campaign Style and Message Guide, please contact firstname.lastname@example.org.
Instructions for Downloading Campaign Materials
U of I Box
The Office of Advancement has created a suite of logos and graphic materials to help units speak a unified visual language for the campaign.
All materials are available for download through U of I Box. Follow the links provided below to log in or sign up for your free account.
Downloading an Entire Folder
To download a .zip file containing all document in the folder, click on the "Download" button on the top, right-hand corner of your screen.
Downloading Individual Files
To download a single file, hover over the file you wish to download and click on the "More Options" icon that appears next to the folder name. Choose "Download" from the dropdown menu.
For full instructions on how to use all versions of the logo, download the Campaign Style and Messaging Guide. The logo and wordmark variations are available for download through U of I Box* and may not be altered. Follow the link below and use your campus Net ID to log in or sign up for your free account.
Format: AI (Pantone) / AI (CMYK) / JPG (RGB) / PNG (RGB)
*For more information regarding U of I Box visit Tech Services.
The With Illinois logo offers a consistent, iconic, and memorable way to represent the campaign. Staying true to this format ensures that our campaign brand maintains a strong presence in every form of advancement communication. This logo serves to promote and build awareness for the campaign with our alumni and donor audiences.
When needing to use the With Illinois logo in a vertical format, please use the stacked version. This may be used interchangeably with the primary logo as your design requires. Please consider that this stacked version puts more emphasis on the With Illinois part of the logo, relative to the descriptive “The Campaign for Illinois” text that follows. The border around the logo may be removed if using this logo in a large format.
Stacked Logo without Tagline
In circumstances when you need to use this logo smaller than the minimum size, please drop “The Campaign for Illinois” from the logo and use the logo in the below format.
For full instructions on how to use all graphic brand elements, download the Campaign Style and Messaging Guide. Downloads are available through U of I Box. Follow the links provided below and use your campus Net ID to log in or sign up for your free account.
The dynamic border adds emphasis to content. An InDesign template of the border is available through U of I box.
Watch our instructional video to learn how to adapt the border for your communication needs or consult the style guide for examples of the border in other campaign-related marketing materials.
Apply the orange and blue glow photo treatment to all photography associated in the campaign for Illinois. Photoshop templates of the treatment are available through U of I box.
Watch our instructional video to learn how to apply the glow to any image or consult the style guide for examples of the border in other campaign-related marketing materials.
Ads for Print and Digital Displays
The Office of Advancement has prepared a suite of ads taylored for print and common digital screen sizes. The ads may be used as-is, or may be used as a starting point for further customization that is more tailored to your unit.
The Office of Advancement has prepared a postcard template which can be used as-is, or may be used as a starting point for further customization that is more tailored to your unit
Bumper for Video Intro/Outro
One orange. One blue. One brand. The Illinois orange and blue play a vital role in establishing a clear and powerful image and in defining the Illinois at Urbana-Champaign brand.
The University of Illinois at Urbana-Champaign orange and blue are front and center in this brand. The colors are vibrant and saturated to add energy and support to the bold messaging, allowing each piece to feel unmistakably Illinois.
Campaign fonts are available for download through U of I Box. Follow the link below and use your campus Net ID to log in or sign up for your free account.
Format: OTF / TTF
The primary typeface for the campaign brand is the modern, sans-serif Balboa font, set in “Condensed” or “Extra Condensed” when used as a headline. Headlines feature loose tracking (100) to mimic the spacious campus and surrounding lands. Using the font in a variety of positions brings attention to how Illinois is always in motion—constantly evolving and adapting. This font should be used to bring attention and emphasis to key words in your message and should ideally be paired with supporting typography (Gotham) for added visual interest and hierarchy. This font is available via Adobe Typekit for both Desktop and Web sync at https://typekit.com. Knockout Bantamweight may be used as a substitute.
Subheads and Body Copy
The secondary typeface is the prestigious Gotham font. Used to support the primary typeface, Gotham carries a sense of purpose and should most often be used in sub-headlines and body copy. Loose tracking (200) and bold type style is recommended for subheads. Proxima Nova may be used as a substitute, available via Adobe Typekit.
Formal Body Copy and Quotes
Dating back to the 1500s, Adobe Garamond provides authentic formality to important documents. Use it sparingly in special cases only. This font is available via Adobe Typekit.