Brand Campaign

University of Illinois Sesquicentennial Celebration

The University of Illinois is celebrating its 150th anniversary. The Sesquicentennial Branding Campaign celebrates the extraordinary history of Illinois as a land-grant university and looks to its promising future as the institution continues to impact individual lives and society.

Style Guide Overview

The Style Guide for marketing, communication and design includes information about the strategy for communicating about the Sesquicentennial, campaign target audiences, event messaging, using the Sesquicentennial logos, the color palette, the tagline, and examples of use across print and web media.

Download the style guide as a pdf

Marketing and Communication

Strategy

To create awareness for the University of Illinois 2017 Sesquicentennial Celebration for use in design and messaging.

Target Market

University of Illinois faculty, staff, students, and alumni; corporate partners, donors, granting organizations and other stakeholders; peer institutions; and community members.

Primary Message

The University of Illinois is celebrating its 150th anniversary.

Secondary Message

The University of Illinois has an extraordinary history as a land-grant university and looks to its promising future as the institution continues to impact individual lives and society.

Color

Campus Academic Palette

The primary color options for the Sesquicentennial logo are Campus Academic Blue (Pantone 2767C) and Campus Academic Orange (Pantone 7417C). These are intended to be used on lighter backgrounds and images in order to maintain legibility. Another acceptable color option is to reverse the logo out to White on darker backgrounds and images. The logo can appear in Black only for black-and-white and grayscale scenarios.

 
 

pantone 2767C
CMYK 100/90/10/77
RGB 19/41/75
HEX #13294b

pantone 7417C
CMYK 01/83/85/0
RGB 224/78/57
HEX #E84A27

 
 

The Sesquicentennial Logo

The primary, secondary and reversed versions of the Sesquicentennial logo are available for download from Box in all approved color combinations. You may choose downlaod individual versions of the logo or the entire set as a .zip file.

Download the logo

Primary Logo

Always used in conjunction with the University of Illinois at Urbana-Champaign Block I or Illinois logo* through the period of February 28, 2017 – May 13, 2018 maintaining the ‘buffer-zone’ on all sides of the Block I or logo (the height of the logo)

Logo not to be used smaller than
0.689” X 1” or 60px X 80px

*For independent brands: Must be used in addition to the Block I and independent brand logo.

Secondary Logo

For use to identify/combine campus designation.

Logo not to be used smaller than
0.689” X 1” or 60px X 80px

Reversed Logo

The reversed version of the logo should be used on darker backgrounds and images.

Logo not to be used smaller than
0.689” X 1” or 60px X 80px

Sesquicentennial Tagline

Use of the tagline is encouraged, but not required. Campus units should attempt to incorporate it when working with stories that are relevant to the sesquicentennial.

Tagline as Text

Text font: 21/31 Gotham Book, caps
Tracking: 30
Color: Campus Academic Orange
(see previous Page for colors)

Tagline As a Graphic Element

Download this graphic

Materials for Web and Social Media

All campus units should include the 150th logo on the homepage of their webiste. The 150th logo should link to 150.illinois.edu.

Sesquicentennial Web Banner

Two responsive banner options are available for download. Apply to your website to spread awareness of the campaign.

Download the banners

example of light colored sesquicentennial banner that read, Celebrating our Sesquicentennial 1867-2017
Social Media

Stand-alone social media images are available to download. You may also download ribbon templates (.jpg, .png and .eps) to create your own social media images.

Social media publishers should use the hashtag #illinois150

Download materials

Illinois facebook page featuring images of the Illini marching band

Other Download Materials

examples of campaign materials available for download

Materials for creating digtal signs, posters, email signatures, Webtools Email+ headers, a boilerplate Word template and a PowerPoint template are also available for download.

Download campaign materials