Illinois Identity Standards v1.0
Logos and Colors
This is the first part of a new visual identity that’s being developed for the University of Illinois at Urbana-Champaign. Within this version you’ll find basic definitions and guidelines for the identity’s primary elements. Due to the process by which this work is being completed, these standards will expand and evolve over the next few months. Future editions will build upon the elements introduced here.
For identity information that is not covered in this brand guide, please reference identitystandards.illinois.edu
For questions or feedback regarding the standards, please contact email@example.com.
Downloading the Logo and Wordmark
U of I Box
All possible logo and wordmark variations are available for download through U of I Box* and may not be altered. No other variations may be created.
Follow the links below and use your campus Net ID to log in or sign up for your free account.
Download the Entire Folder
To download a .zip file containing all possible logo or wordmark variations, click on the down arrow next to the folder name and choose "Download" from the dropdown menu.
Download Individual Files
To download a single file, hover over the file you wish to download and click on the "More Options" icon that appears next to the folder name. Choose "Download" from the dropdown menu.
Primary and Secondary Color Palettes
Colors should be used consistently across all materials. Pantone or CMYK values should be used for print and RGB or HEX values should be used for screen applications.
Established in 1894, the primary color palette for the Illinois brand is orange and blue.
The secondary color palette offers more depth and flexibility for the brand’s primary visual elements.